This week is full of conferences in Seattle, from Microsoft’s TechReady event to SEOmoz’s MozCon. Living in Seattle we’re fortunate to have big brands with a laid back attitude, so what is acceptable attire at these conferences are different than the old school way of thought. It seems more and more conferences are letting loose and offering a common ground for attendees to be comfortable and stand out. Thus, we’ve created a summer conference style guide to help you rethink business casual. Get ready to make an impression (don’t forget those business cards!).
Old School DOs and DON’Ts
DO stay neutral for professional conferences stuck in the old school of thought.
DO wear sturdy shoes. Get modestly playful with the shape, but keep it essentially close toed.
DO choose a cap-sleeved dress in order to stay cool, but still be professional in the summer months.
DON’T over accessorize. A few key subdued statement pieces are enough.
DO add some color!
DO slightly dress up casual pieces, like a light-weight chambray shirt.
DO take advantage of more casual affairs and wear smart flats.
DON’T forget tailoring. Fit is always important. The low key vibe is not an excuse to look sloppy.
New School DOs and DON’Ts
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