We met with a client this weekend who is looking for a personal shopper to help him use style to get rid of his good boy appearance. He mentioned Johnny Depp being a style icon of his because he looks up to his nonchalant bad boy vibe.
Using Mr. Depp as a starting point, we realized no one better embodies this transition from good boy to bad than Zac Efron. After obtaining a squeaky clean reputation from the High School Musical franchise, Efron transformed his personal style to slowly phase out his good boy image. Now, he’s one of the most sartorial young male actors.
As the first step to consulting our client, we created the below mood board to give focus to our mission: embody a tough, modern, and casual aesthetic during our journey of transforming him from good-boy college student to an edgy and urban professional man.